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This web page had the following in the site, "Is a family owned business since 2002." We saw that the web page stated " Since then, we have been working hard to provide exceptional recreational sales and services." It also said " We pride ourselves on building and maintaining long lasting customer relationships. Come meet our friendly, knowledgeable staff so we can ensure you are fully equipped to get the best out of this riding season!." The header had paps power shop as the highest ranking optimized keyword. It is followed by cochrane, northern ontario, and recreational which isn't as ranked as highly as paps power shop. The next words papspowershop.com uses is vehicles. ATV was included and will not be understood by web engines.